A classic Paloma
Paloma, Outer Richmond
GOODS & SERVICES • FOUND Shop
“My hoarder’s cabin” is how Laureano Faedi referred to Paloma, his tiny, jam-packed Hayes Valley shop that became a routine stop for aesthetes like David Sedaris who vibe with Faedi’s mix of American West, Japan, and “I don’t know, stuff I like?” Right now, he likes vintage Parisian tumblers, hand-sewn leather bags, and antique happi coats reworked for city life — all of which have a lot more room to breathe since Paloma moved to roomier Outer Richmond digs in late ’23.
Born in Argentina, Faedi came to San Francisco in his teens, working in design for companies like Levi’s before launching his own business in the aughts. Along the way, he taught himself screen printing, how to sew, and hand-dyeing techniques (frequently involving indigo, as evidenced by his oft-blue hands).
The move — from buzzy downtown to a quiet block a quick walk from the beach — was a risk for a shop that sells $400 coats from obscure designers and $84 flour sack shirts. But Faedi is glad he made the switch. “I know it’ll take some time for people to know we’re here,” he says, “but everyone who comes in seems so stoked that we’re out here. I never felt that way at the other place.”
The Ticket: Faedi sells custom bags for folks from laptop warriors to skateboarders who want a grownup way to tote gear; if none of the bags in the shop suit you, he’s likely to offer to make you your dream satchel. Patience is key. Oh, and there’s a keg of Brooks Dry Cider behind the counter, so if you linger, a drink may be in the cards. –Eve Batey
→ Shop: Paloma (Outer Richmond) • 4412 Cabrillo St • Tue-Sat 11a-6p, Sun 9a-12p.